5 Things to Avoid During Your Fundraising Gala

Planning a fundraising gala or donor event is hard work. And if your goal is to raise awareness and funds for your nonprofit or organization, you want to make sure it’s a high-class event that is intentional and well-produced. There are plenty of fundraising gala tips that highlight what to do at a fundraising gala, but we wanted to focus on five things you should avoid:

5 Things to Avoid During Your Fundraising Gala

 

Planning a fundraising gala or donor event is hard work. And if your goal is to raise awareness and funds for your nonprofit or organization, you want to make sure it’s a high-class event that is intentional and well-produced. There are plenty of fundraising gala tips that highlight what to do at a fundraising gala, but we wanted to focus on five things you should avoid:

1. Don’t think people will just show up.

You may have some dedicated donors or members that will immediately RSVP, but make sure you market your event well to get a solid crowd. If your goal is to raise money, you’ll need people there to donate so put together a solid marketing plan and execute it well.

2. Don’t just throw a party.

Your gala needs to be strategic and mission-driven. During pre-planning stages, review your organization’s goals and create objectives for your fundraising event that align. Your gala will likely incorporate some kind of educational or awareness piece so attendees feel invested in the work you’re doing.

Fundraising Gala

3. Don’t play the wrong music.

The vibe is everything – and the wrong music or entertainment can put a downer on your event. Instead, be strategic about your entertainment and hire a corporate event live band that you can collaborate with before the event. Maybe a corporate event DJ or a jazz ensemble will fit best. If it’s a themed event, consider hiring a Motown cover band or 90s cover band. The possibilities are endless; Just make sure the entertainment aligns with the experience you’re trying to create.

4. Don’t underestimate the importance of event planning.

No matter how small or big your gala will be, you’ll need to spend the time and resources to plan the perfect event. For many nonprofits with a small staff, you could outsource this big task and hire an event consultant.

5. Don’t avoid having fun.

If donors or attendees don’t have a good time, they may be less likely to donate – and less likely to spread the word about your organization. Make sure you’re providing an interactive experience that will keep them engaged. You could hire a comedian or a magician, an aerialist, or dancers.

 

Whatever you do, just remember that the donor experience comes first. 

 

Photo Courtesy of The Canadian Cancer Society

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.